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Modern Political Advertising (with Matt McLaughlin and Bill Hyers)

Our guests Matt McLoughlin and Bill Hyers discuss their creative political strategy company WIN and how they are changing the face of political advertising.

You Will Learn:

  • Finding the authenticity in political candidates
  • Developing trust with your clients
  • WIN’s work for Randy Bryce, John Fetterman, and Bernie Sanders
  • How commercial work can translate into political work
  • The creative process
  • The impact of social media on political advertising
  • and much much more!



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Kessler – Innovative Tools for Filmmaking

Rule Boston Camera – Buy. Rent. Create.
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PremiumBeat – Premium Royalty-Free Music and Sound

Shutterstock – Stock footage and photos you’ll love

News Shooter – Making the real world look as good as cinema

The PremiumBeat.com Song of the Week

  • Listen to this weeks full track: Mohanam by Lekha Rathnakumar