Modern Political Advertising (with Matt McLaughlin and Bill Hyers)
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Our guests Matt McLoughlin and Bill Hyers discuss their creative political strategy company WIN and how they are changing the face of political advertising.
You Will Learn:
- Finding the authenticity in political candidates
- Developing trust with your clients
- WIN’s work for Randy Bryce, John Fetterman, and Bernie Sanders
- How commercial work can translate into political work
- The creative process
- The impact of social media on political advertising
- and much much more!
LINKS:
- Ben Consoli on Instagram and Twitter
- The WIN Company
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