Modern Political Advertising (with Matt McLaughlin and Bill Hyers)

Our guests Matt McLoughlin and Bill Hyers discuss their creative political strategy company WIN and how they are changing the face of political advertising.

You Will Learn:

  • Finding the authenticity in political candidates
  • Developing trust with your clients
  • WIN’s work for Randy Bryce, John Fetterman, and Bernie Sanders
  • How commercial work can translate into political work
  • The creative process
  • The impact of social media on political advertising
  • and much much more!

LINKS:

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