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Modern Political Advertising (with Matt McLaughlin and Bill Hyers) GCS136

Our guests Matt McLoughlin and Bill Hyers discuss their creative political strategy company WIN and how they are changing the face of political advertising.

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Spotlight: Matt McLaughlin and Bill Hyers

Creative stratigist Matt McLaughlin and campaign manager Bill Hyers have joined forces to create WIN, a creative political strategy company. With WIN, Matt and Bill have produced videos for politicians like Bernie Sanders and Bill de Blasio, but it was their work for John Fetterman and and Randy Bryce that have changed the face of political advertising. We discuss how their approach is more impactful, their collaboration, blending politics and documentary, and much much more.

TOPICS:

  • Finding the authenticity in political candidates
  • Developing trust with your clients
  • WIN’s work for Randy Bryce, John Fetterman, and Bernie Sanders
  • How commercial work can translate into political work
  • The creative process
  • The impact of social media on political advertising
  • and much much more!
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  • The WIN Company
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    IBC 2017 (with Erik Naso) GCS131

    Erik Naso from Newsshooter.com joins us to discuss all the latest news and announcements from IBC 2017 including the Sony Venice, Go Pro Hero 6 and Fusion, Panasonic EVA 1 and much more.

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    Spotlight: Erik Naso

    Erik Naso is a multiple Emmy and Telly award winning visual journalist and contributor to Newsshooter.com and he’s here with us today to discuss the news and announcements from IBC 2017.

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    The Cinematography of Atlanta, Glow, and Brigsby Bear (with Christian Sprenger) GCS128

    Christian Sprenger is the visionary cinematographer behind the lens of FX hit Atlanta, GLOW on Netflix, and the recent film Brigsby Bear and he’s on the show today to share his experiences.

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    Spotlight: Christian Sprenger

    Cinematographer Christian Sprenger has been busy. In just the last couple of years he shot the FX hit Atlanta, GLOW on Netflix, and the recent Sony Picture Classic’s film Brigsby Bear. Christian and I discuss the 3 distinct looks he created in these works, the pro’s and cons of mastering in Dolby Vision HDR, why filmmaking punk rock, and so much more.

    • Creating the 1980’s in camera
    • The color pallet of Brigsby Bear
    • The unique over-exposure technique used on Atlanta
    • Shooting Arri Amira
    • Mastering in Dolby Vision HDR
    • The value of HDR filmmaking
    • Christians lighting philosophy
    • and much much more!

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    Larger Than Life Cinematography (with Ben Allan ACS) GCS127

    Ben Allan joins us to discuss his recent film, Wild Squad Adventures which was shot in a 5:1 aspect ratio and custom made for one screen, in only one theater in the entire world.

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    Spotlight: Ben Allan ACS

    Ben Allan’s latest film, Wild Squad Adventures was not only shot in the insanely wide 5:1 aspect ratio, but it was also custom made for only one theater in the entire world. And that theater was created to play only this one film. Ben and I discuss the shooting and lighting challenges of the 5:1 aspect ratio, working with the Blackmagic cinema cameras, shooting with his custom built drone rig, and so much more.

    • Shooting 5:1 Aspect Ratio
    • Blocking for super wide shots
    • The challenges of Cinerama format
    • Choosing Blackmagic Cinema Cameras
    • The Trident 3-camera custom rig
    • Shooting with three cameras on a drone
    • A custom made cinema for a custom made film
    • SLR Magic lenses
    • Adding pop in post production
    • How camera movement effected the film
    • and much much more!

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    Costume Design Demystified (with Nadine Haders) GCS126

    Nadine Haders joins us to discuss the artistry and logistics of costume designer for film and television plus, Erik Naso from Newsshooter and I discuss the Red Hydrogen announcement.

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    Spotlight: Nadine Haders

    Nadine Haders is the talented and versatile costume designer behind films and television shows like Six Feet Under, Deadwood, and the recent Jordan Peele film Get Out. Nadine and I discuss her role as a costume designer and how wardrobe can make or break a character. We dive deep into her work on Get Out and how its’ well defined color pallet supported and enhanced the story, whether you knew it or not. Plus, Erik Naso from NewsShooter.com joins us to discuss the announcement of the Red Hydrogen

    • Nadine’s work on Get Out
    • Working with Jordan Peele
    • How a costume designer presents ideas to a director
    • The importance of the colors blue and red in ‘Get Out’
    • Working with a color pallet in wardrobe design
    • How do you build a character through wardrobe
    • The similarities between ‘Get Out’ and ‘Rosemary’s Baby’
    • Creating a cult through color
    • Nadines work on HBO’s ‘Six Feet Under’
    • The details on the RED Hydrogen
    • The pre-order culture and what it means for the production industry
    • and much much more!

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