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Modern Political Advertising (with Matt McLaughlin and Bill Hyers) GCS136

Our guests Matt McLoughlin and Bill Hyers discuss their creative political strategy company WIN and how they are changing the face of political advertising.

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Spotlight: Matt McLaughlin and Bill Hyers

Creative stratigist Matt McLaughlin and campaign manager Bill Hyers have joined forces to create WIN, a creative political strategy company. With WIN, Matt and Bill have produced videos for politicians like Bernie Sanders and Bill de Blasio, but it was their work for John Fetterman and and Randy Bryce that have changed the face of political advertising. We discuss how their approach is more impactful, their collaboration, blending politics and documentary, and much much more.

TOPICS:

  • Finding the authenticity in political candidates
  • Developing trust with your clients
  • WIN’s work for Randy Bryce, John Fetterman, and Bernie Sanders
  • How commercial work can translate into political work
  • The creative process
  • The impact of social media on political advertising
  • and much much more!
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    LINKS:

  • Ben Consoli on Instagram and Twitter
  • The WIN Company
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    Live from Mass Media Expo 2016 GCS108

    Go Creative Show at Mass Media Expo 2016 with host Ben Consoli

    IN THIS EPISODE:

    Today we are LIVE from the The Mass Media Expo, and we speak with a huge variety of guests including cinematographers, social media experts, filmmakers, even people who can help you with your taxes!

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    Spotlight: Mass Media Expo

    The Mass Media Expo is New Englands largest media convention and home to countless guests, speakers and presenters and The Go Creative Show was conducting interviews live from the show floor. This is a MEGA episode jam packed with interviews from film makers, directors, social media experts, accountants who specialize in the production industries, film composers, and we kick it off with Cinematographer Matt Workman from the Cinematography Database.

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    The Cinematography of Stranger Things (with Tim Ives) GCS099

    Tim Ives is the visionary cinematographer behind this summers massive hit show Stranger Things and we discuss all the lighting and lensing techniques that give Stranger Things its retro-iconic look.

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    Spotlight: Tim Ives

    The Netflix hit show Stranger Things, is clearly the breakout hit of the summer with its brilliantly told story, impeccable acting, and masterful directing. But it’s the 80’s inspired iconic look of Stranger Things that has the world begging for more and we have cinematographer Tim Ives on the show to talk all about it. Tim has been shooting award winning television shows, commercials, and music videos since 1995, most recently shooting the pilot for Mr. Robot and multiple seasons of HBO’s GIRLS. We talk about his entire career, his love of photography, and how the look he created for Stranger Things is a throw-back masterpiece.

    • The cinematography of Stranger Things
    • How the 1990’s were the golden age of music videos
    • The parallel between film and music industries
    • Shooting TV Pilots
    • The title sequence and music of Stranger Things
    • Restraint in cinematography
    • Shooting on RED and Leica Summicron’s to create a retro 80’s look
    • Practical special effects and the floating artifacts of The Upside Down
    • Working with child actors
    • The cinematography of Girls and Mr. Robot
    • Capturing New York City as a cinematographer
    • and much much more!

    SOME LINKS MENTIONED IN THE EPISODE:

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