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The Video Production Business Redefined (with Paul Xavier)

Today we challenge ourselves to re-think how to run a successful video production company, with filmmaking entrepreneur and founder of Next Level Creators, Paul Xavier.

Paul and Go Creative Show host, Ben Consoli, share techniques  that can help us grow your businesses,  where video marketing is heading in 2020 and beyond, best practices for marketing your video production services, the importance of saying no, and much more!

What you will learn in this episode:

  • The future of video marketing (01:32)
  • Tips for promoting your video production company online (06:59)
  • Using LinkedIn to get new clients
  • How you can “earn the deal” during client meetings (22:14)
  • Why having clients on retainer is important (25:17)
  • How to pitch and structure video retainers (33:22)
  • Saying no to (some) projects (41:12)
  • Providing distribution options to clients (45:38)
  • Do you need to be a digital marketer? (59:52)
  • How to scale your video production company (01:03:23)
  • And more!

Show Links

The Go Creative Show is supported by:

PostLab – Stress-free collaboration for Final Cut Pro X.

Rule Boston Camera – Buy. Rent. Create.
www.rule.com // Rule’s Event Page

One comment on “The Video Production Business Redefined (with Paul Xavier)

  1. Paul Xavier says:

    Had a blast on this interview Ben!

    For anyone listening that wants to know more about the video agency business model, here is another free training: mrpaulxavier.com/training

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