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Modern Political Advertising (with Matt McLaughlin and Bill Hyers) GCS136

Our guests Matt McLoughlin and Bill Hyers discuss their creative political strategy company WIN and how they are changing the face of political advertising.

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Spotlight: Matt McLaughlin and Bill Hyers

Creative stratigist Matt McLaughlin and campaign manager Bill Hyers have joined forces to create WIN, a creative political strategy company. With WIN, Matt and Bill have produced videos for politicians like Bernie Sanders and Bill de Blasio, but it was their work for John Fetterman and and Randy Bryce that have changed the face of political advertising. We discuss how their approach is more impactful, their collaboration, blending politics and documentary, and much much more.

TOPICS:

  • Finding the authenticity in political candidates
  • Developing trust with your clients
  • WIN’s work for Randy Bryce, John Fetterman, and Bernie Sanders
  • How commercial work can translate into political work
  • The creative process
  • The impact of social media on political advertising
  • and much much more!
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    LINKS:

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  • The WIN Company
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    The Making of Negative (with Joshua Caldwell) GCS132

    Joshua Caldwell is a director, cinematographer, writer, and producer who’s recently released feature film “Negative” can teach us a lot about budget filmmaking.

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    Spotlight: Joshua Caldwell

    Joshua Caldwell returns to Go Creative Show to share tips and stories from his recent feature film Negative. Produced and edited for only $100,000, Negative was creatively made to accommodate actors, locations and a crazy tight budget. The lessons Joshua learned while making Negative are incredibly valuable and he’s here today to talk all about it.

    • All the details about Joshuas new film “Negative”
    • How Joshua’s life changed since “Layover”
    • The lessons learned from Layover and South Beach
    • The value of being a Director / DP
    • The cost-saving secrets to producing a feature film for $100,000
    • Shooting on C300 MK2
    • Pushing to 10,000 ISO in the middle of the desert at night
    • and much much more!

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    The Cinematography of Atlanta, Glow, and Brigsby Bear (with Christian Sprenger) GCS128

    Christian Sprenger is the visionary cinematographer behind the lens of FX hit Atlanta, GLOW on Netflix, and the recent film Brigsby Bear and he’s on the show today to share his experiences.

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    Spotlight: Christian Sprenger

    Cinematographer Christian Sprenger has been busy. In just the last couple of years he shot the FX hit Atlanta, GLOW on Netflix, and the recent Sony Picture Classic’s film Brigsby Bear. Christian and I discuss the 3 distinct looks he created in these works, the pro’s and cons of mastering in Dolby Vision HDR, why filmmaking punk rock, and so much more.

    • Creating the 1980’s in camera
    • The color pallet of Brigsby Bear
    • The unique over-exposure technique used on Atlanta
    • Shooting Arri Amira
    • Mastering in Dolby Vision HDR
    • The value of HDR filmmaking
    • Christians lighting philosophy
    • and much much more!

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    Costume Design Demystified (with Nadine Haders) GCS126

    Nadine Haders joins us to discuss the artistry and logistics of costume designer for film and television plus, Erik Naso from Newsshooter and I discuss the Red Hydrogen announcement.

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    Spotlight: Nadine Haders

    Nadine Haders is the talented and versatile costume designer behind films and television shows like Six Feet Under, Deadwood, and the recent Jordan Peele film Get Out. Nadine and I discuss her role as a costume designer and how wardrobe can make or break a character. We dive deep into her work on Get Out and how its’ well defined color pallet supported and enhanced the story, whether you knew it or not. Plus, Erik Naso from NewsShooter.com joins us to discuss the announcement of the Red Hydrogen

    • Nadine’s work on Get Out
    • Working with Jordan Peele
    • How a costume designer presents ideas to a director
    • The importance of the colors blue and red in ‘Get Out’
    • Working with a color pallet in wardrobe design
    • How do you build a character through wardrobe
    • The similarities between ‘Get Out’ and ‘Rosemary’s Baby’
    • Creating a cult through color
    • Nadines work on HBO’s ‘Six Feet Under’
    • The details on the RED Hydrogen
    • The pre-order culture and what it means for the production industry
    • and much much more!

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    The Super Secret Interview (with Evan Bourcier) GCS125

    Evan Bourcier is an award-winning director of photography, blogger, podcast host and creator of the Super Secret Film Blog and he’s on today’s shot to talk about the production industry, gear, on-set etiquette and more.

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    Spotlight: Evan Bourcier

    Evan Bourcier is an award winning Director of Photography, podcast host, blogger, and creator of the Super Secret Film Blog where he curates information and discussion from filmmakers across the world. Evan and I discuss the state of the production industry for filmmakers and content producers, our favorite new gear, on-set etiquette, the value of sharing information, and so much more.

    • The value of sharing information
    • Discussing budget with your peers and clients
    • Social life vs work life, is there a boundary
    • Using social media to build your brand as a shooter/director
    • The ethics of sharing your work online
    • The value of challenging yourself
    • The pro’s and con’s of being a one-man-band videographer
    • Evan’s switch from Red to Alexa
    • Evan’s favorite production gear
    • and much much more!

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    SHOW SUPPORTERS:

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    Rule Boston Camera – Buy. Rent. Create.
    www.rule.com // Rule’s Event Page

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    News Shooter – Making the real world look as good as cinema
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